Podcast clip explains business fumble from @shamelesspodcast
The speakers break down how the Australian Broadcasting Corporation (ABC) made a massive financial blunder with the children's show "Bluey." They explain that the ABC, unable to fund the show fully, partnered with the BBC, giving them all international and merchandising rights in exchange for a 30% production contribution. The speakers then reveal the consequences: the BBC earned over $2.16 billion from these rights, highlighting the scale of the financial loss for the Australian broadcaster.
Creator: @shamelesspodcast on Instagram
Transcript
The ABC fumbled Bluey in what should be regarded as the worst media deals in history. Okay. So the ABC were the first to ever license Bluey? They considered Bluey and went, we probably can't, you know, spend all this money on Bluey. So what we'll do is we'll go to the BBC. The BBC can help with production worst. We'll pay tier, but 30% of the bluey price tag can come from the BBC. Sure. And for that 30% Oh, they sign their lives away. We're gonna give the BBC all merchandising rights no all inte
Topics: Business, Media Promotion, Entertainment, Finance
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