Analyzing coffee shop design history from @orenmeetsworld
The creator analyzes the evolution of coffee shop design, starting with a critique of the now-ubiquitous minimalist/industrial aesthetic. He traces its history from the cozy, cluttered "Central Perk" model, through Starbucks' mass-market "third place" concept, to the rise of "third wave" coffee shops post-2008, which adopted a raw, laboratory-like feel for both economic and strategic reasons. The creator argues this aesthetic has become a homogenous, uncomfortable cliché and highlights emerging, anti-minimalist trends that prioritize community, comfort, and unique local character, concluding that the old model is broken and a new, more human-centric approach is necessary for survival.
Creator: @orenmeetsworld on TikTok
Transcript
How do we universally decide this is better than this? Let's go out for a coffee in Williamsburg. Exposed piping, bleached rank counters, a single La Brazocco in the corner doing God's work. You order a seed oil cortado, $7. Surge in a ceramic cup, and your friend, impeccable in archive dries and a cursed Margiela Tabby, drinks and a worse Margiela Tabby better, takes a photo before she drinks it. This place is so good, but you have a weird feeling inside because it's not good. The model used to
Topics: Design, Coffee, Interior Design, History
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