Creator tells brand origin story from @brooklynsky
The creator sits in the back of his SUV and tells the origin story of the brand Slowbucks. He clarifies that he didn't start it but was hired to design their website, then explains how he pivoted the company's strategy from a music discovery platform to a full-fledged clothing brand by leveraging their existing community and celebrity connections. He details the infrastructure he built for the brand (sourcing, printing, distribution) and concludes by explaining how the merchandise created a new revenue stream that fueled the movement's growth.
Creator: @brooklynsky on Instagram
Transcript
I didn't start Slowbox. I helped turn it into a rank, and that changed everything. I was originally hired to design the front end of their website, and their website had a pretty simple premise. It was to connect artists with record labels. Once the artist got enough votes, they would get walked into the record deal. So I designed the front end of the site, and while the back end was in development, I asked the team one simple question. What if we treated this like a clothing brand? They already
Topics: Entrepreneurship, Brand Strategy, Streetwear, Business
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