Cinematic teaser for shoe collaboration from @adidasoriginals
The video presents a fast-paced, cinematic montage of vignettes set in a gritty urban environment to tease a shoe collaboration between Adidas and Sp5der. It follows a young woman through various city scenes—a taxi ride, a phone call, walking on the street, and interacting with street vendors—interspersed with surreal imagery like sneakers packaged as meat and symbolic shots of spiders. The narrative culminates in a chess game where the woman is victorious and receives the product, establishing a cool, strategic, and street-smart brand identity for the launch.
Creator: @adidasoriginals on Instagram
Transcript
When I first moved, you'd get a bagel for a dollar 35. I heard they're charging $5 now. Come on. So moving or losing. Sorry, man. You look at that after I jumped you. Where are you It's a real spider. It rip off. No. Right off yes.
Topics: Streetwear, Advertising, Fashion
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