Analyzing a tech branding trend from @tatumbrandt.co
The creator introduces and analyzes a new design trend she calls "nature in tech," where technology brands are incorporating natural, organic aesthetics. She uses the software company Maiella as a detailed case study, breaking down its branding—from its name inspired by an Italian mountain range to its use of parametric topography and digital contour lines in its visual identity. She argues this trend is successful because it taps into a consumer desire for technology that feels more human, rooted, and understandable, predicting it will be the future of tech branding.
Creator: @tatumbrandt.co on TikTok
Transcript
Okay. So there's a design trend that I've been tracking, like, quietly for a while no. Nature in tech. Not in the, like, we plant a tree every time you click kind of way, but in the way that we craft the brand design. And this new identity by multiverse multiverse for the software company, Maiella, is probably the most poetic version of this that I've seen lately. The name Maiella comes from a mountain range in Italy, which is close to where the founders grew up. So the brand leans into, like, t
Topics: Branding, Graphic Design, Tech, Brand Strategy
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