Brand pricing critique with receipts from @landforce
The creator provides an update on his viral video about an overpriced Bad Birdie hockey jersey. He recaps the initial situation, analyzes the jersey's high price of $246, and argues it was a poor strategy. He then reveals that the unsold jerseys were put on a 75% off clearance sale at the end of the event, showing a receipt as proof that people bought it for around $60, and concludes by criticizing the brand for being out of touch.
Creator: @landforce on Instagram
Transcript
Video about this bad birdie worst management hockey jersey is over a million views now. Largely because of this dude's reaction to the price tag. If you're just tuning in, this is the piece in question. I'm not a bad birdie guy, but honestly, it caught my eye until I saw the price tag. They wanted $246 for this limited edition dice elimination hockey jersey. And believe me when I tell you the rack was chock full of them. They were not selling. Now the point I was making is that at $2.50, these w
Topics: Brand Strategy, Fashion/Apparel, Golf, Business
280,358 views