Explaining the high cost of matcha from @fineasjackson
The creator hooks the viewer with the surprisingly high price of a small tin of matcha, questioning why it costs more than a steak dinner. He then explains that while matcha comes from the same plant as regular tea, its value derives from a unique and labor-intensive cultivation process where the tea bushes are covered to block sunlight for weeks before harvest. This shading process, he explains, forces a chemical change in the leaves, resulting in higher chlorophyll, a brighter color, and a sweeter, more complex flavor profile that justifies its premium price.
Creator: @fineasjackson on Instagram
Transcript
This one ounce tin costs a $100 for some weird green dust that your favorite influencer goons to sleep over. But why does a powder made from the exact same plant as your Lipton teabag cost more than a prime steak dinner? This is episode eight of Chasing Best and today we're looking at the story behind matcha. Matcha originates from the camellia sinensis plant. If you pick the leaves and let them fully oxidize, you get black tea. If you steam them immediately to stop that oxidation, you get green
Topics: Beverages, Food, Education
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