Creator's guide to authentic speakeasies from @the.ryanexperience
The creator presents an opinionated guide on how to build a successful speakeasy, starting by criticizing modern, gimmicky versions. He then uses the Charles Baker bar in Kyiv as a case study to explain his ideal principles, which include exclusivity, a hidden location, a strict code of conduct, and an overall focus on creating a high-fidelity, cohesive experience rather than an 'Instagrammable' moment.
Creator: @the.ryanexperience on Instagram
Transcript
Speakeasies suck, so let's make them great again. People don't hate speakeasies. What they hate is the gimmick, the easily accessible neon signs pointing to the front door. The speakeasies of the past decade weren't true to the speakeasy concept. They were for Instagram moments. But if I were to build the best speakeasy in the world, I'd model it after one of my favorite bars, Charles Baker in Tier, Ukraine. They've created an incredibly cohesive world that feels like a real speakeasy from the n
Topics: Restaurant, Business, Brand Strategy, Cocktails