Debunking myths about bar failure from @the.ryanexperience

Name: Debunking myths about bar failure from @the.ryanexperience
Uploaded: 2026-01-12T15:18:38.000Z
Channel: the.ryanexperience
Description: The creator debunks the myth that bars fail at a higher rate than other businesses. He then introduces the 'technician's curse' from the book 'The E-Myth,' arguing that the primary reason for failure is not economics, but bar owners who are good at the craft (e.g., making drinks) but fail to learn the essential business skills of management, marketing, and creating a unique customer experience.

The creator debunks the myth that bars fail at a higher rate than other businesses. He then introduces the 'technician's curse' from the book 'The E-Myth,' arguing that the primary reason for failure is not economics, but bar owners who are good at the craft (e.g., making drinks) but fail to learn the essential business skills of management, marketing, and creating a unique customer experience.

Creator: @the.ryanexperience on Instagram

Transcript

People love to say that bars are unique in their ability to fail. But if you actually look at the data, bars fail at nearly the same rate as every other business. So if it's not some industry curse destroying all these bars, what is? Well, after talking to so many bar owners, there's only one thing that links the bars that don't succeed better. And it's a bar owner that doesn't respect the craft of running a hospitality business. In 1995, Michael Gerber wrote a book called The E Myth, and he coi

Topics: Business, Entrepreneurship, Restaurant