PGA Tour marketing failure explained from @shaneohgolfs
The creator critiques the PGA Tour for its failure to televise two key figures at the American Express Pro-Am: YouTuber Grant Horvat and 18-year-old record-setter Blades Brown. He argues this was a missed marketing opportunity to engage a younger audience and highlights the absurdity of not showing Brown's historic performance. The creator concludes by asking the audience for their opinion on course difficulty and preferred winning scores to drive engagement.
Creator: @shaneohgolfs on Instagram
Transcript
Are not gonna believe this, but the PGA Tier has dropped the ball yet again. Not only do they have one of the world's most famous YouTubers, Grant Horvath, playing in the American Express Pro Am, they also just had an 18 year old, Blaise Brown, set a course record. Guess what? You have not been able to see either one of them on television. Now does this man deserve a majority of the screen tier? Without a shadow of a doubt. But when you've got Grant Horvath, who kids idolize and look up to, and
Topics: Golf, Sports Marketing
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