Brand manifesto and product story from @skinner898
The creator introduces his brand's mission to make digital privacy universal with a jacket that protects against mass surveillance. He recounts the company's recent hiatus due to burnout, during which they shipped hundreds of jackets and had their technology tested in military scenarios. He then announces the brand's return, pivoting to expose surveillance networks and teach tactics for staying anonymous, concluding with a call to action to follow and join their newsletter for counter-surveillance tools.
Creator: @skinner898 on TikTok
Transcript
I built the world's first jacket that protects you from every form of mass surveillance, and I'm on a mission to make digital privacy universal. We went dark in January 2024. Total burn out forced us to take a step bad. Off feed, we shipped hundreds of jackets. We were debriefed by governments and watched our tech perform under fire in military scenarios. But prototypes are history. Jacket one is street issue and already in civilian hands worldwide. So we're back to expose the networks that tag,
Topics: Streetwear, Tech, Brand Strategy
276,400 views