Explaining the chaos packaging trend from @clayton.chambrs
The creator defines and explains the marketing trend of 'chaos packaging,' using visual examples like Maison Margiela t-shirts in vacuum-sealed bags and gin in a motor oil can. He attributes the term, explains its purpose as a way for brands to differentiate themselves, and breaks down the psychology of why it works by creating tension and making consumers pause. He concludes by emphasizing that this trend, when executed with thoughtful design, enhances the overall brand experience.
Creator: @clayton.chambrs on Instagram
Transcript
Margiela t shirts in a vacuum sealed bad. Gin and a motor oil can. Loaf of bread in a box. We're fully in the age of chaos packaging which is a term coined by my friend Michael Mirofleur last year. Regardless of category, chaos packaging has become a way for brands no distance themselves at a time when it feels like all the products look the same because they are. Arguably, the most important part about chaos packaging is that you create tension with the product itself. Pairing things that shoul
Topics: Packaging, Branding, Design, Brand Strategy