Brand history explainer with trivia from @gamedaygrails
The creator tells the origin story of the apparel brand Mitchell & Ness. He starts with a trivia question about the first rapper to wear their jersey in a video, then walks through the brand's founding in 1904, their early work making uniforms, a pivotal moment in 1983 that led them to create authentic throwback jerseys, and their subsequent rise in popularity. He concludes by answering the trivia question (Big Boi from Outkast in 1998) and crediting hip-hop culture and the rapper Fabolous for popularizing the brand.
Creator: @gamedaygrails on Instagram
Transcript
The cult of Mitchell and Ness. So who was the first rapper to wear Mitchell and Ness throwback in a video? Keep watching. I'll tell you at the end. Mitchell and Ness was founded in nineteen o four by Frank Mitchell and Charles Ness in Philadelphia, PA. They got their start making uniforms for local tier, but by the nineteen thirties, they were making actual uniforms for the Eagles in Philly. Then best forward to 1983. They're about to go under and this customer walks in and is like, hey. Can you
Topics: Apparel / Fashion, History, Streetwear