Explaining Coors bootlegging history from @migo_beer
The creator explains the history of the Coors beer bootlegging craze in the 1970s. He details why the beer was unavailable east of the Mississippi, how this created a mystique and a black market, and how this phenomenon inspired the movie "Smokey and the Bandit." He concludes by explaining that the craze ended when Coors expanded its distribution and people realized it was just a normal light beer.
Creator: @migo_beer on TikTok
Transcript
Coors bootlegging got so big in the seventies that an entire movie was inspired by it. You couldn't buy Coors Best Of The Mississippi, which fueled a bootlegging craze and a mystique among Best Coast drinkers who heard about a special Colorado beer. Coors claimed that it needed to stay refrigerated after brewing because it didn't have preservatives, and, also, they lacked a proper distribution network to get it over to the East Coast. Entire businesses were created by people making smuggling run
Topics: History, Beverages, Entertainment