Founder principles behind brand success from @davidkchoe

Name: Founder principles behind brand success from @davidkchoe
Uploaded: 2026-01-07T15:15:44.000Z
Duration: 180 s
Channel: davidkchoe
Description: The creator introduces his 'Behind the Brand' series and presents a case study on the eyewear brand Gentle Monster. He explains how its founder, Kim Hankook, built a multi-billion dollar company based on the core principle of 'newness,' breaking down the founder's philosophy and introducing a formula for creating it.

The creator introduces his 'Behind the Brand' series and presents a case study on the eyewear brand Gentle Monster. He explains how its founder, Kim Hankook, built a multi-billion dollar company based on the core principle of 'newness,' breaking down the founder's philosophy and introducing a formula for creating it.

Creator: @davidkchoe on TikTok

Transcript

This founder built a $2,000,000,000 business with the single concept of newness. Welcome to Behind a Brand, which is a series that uncovers the founder principles that become unfair advantages of outlier businesses. Today, we're talking about Gentle Monster. Gentle Monster is a South Korean hour company with over 40 global locations and doing over $500,000,000 USD a year. Gentle Monster's meteoric rise did not happen by accident. Actually, they were well intended by Kim Hongkook's intention and

Topics: Brand Strategy, Business, Entrepreneurship, Fashion/Apparel