Brand origin story for product launch from @anastasiabeverlyhills
The creator, Anastasia Soare, narrates the origin story of her brand, Anastasia Beverly Hills. She explains how the lack of professional brow products in the 1990s led her to create her own formulas based on the Golden Ratio, evolving from mixing eyeshadow in her salon to launching iconic products, and culminates by introducing the new Microstroke Brow Pen as the result of 30 years of innovation.
Creator: @anastasiabeverlyhills on TikTok
Transcript
When I first started doing brows in Beverly Hills, I didn't have products to achieve the perfect brows. So I created my own good by the golden ratio to bring balance and proportion to every face. From mixing eye shadows and aloe vera in my salon to launching Deep Brow, Brow Wiz, and Brow Pen, all of that history leads to this, the new micro stroke brow pen. This is the ultimate imprecision, thirty years in the making.
Topics: Beauty, Makeup, Entrepreneurship, Product Launch
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