Designer shows creative process for team from @kweinbydesign
The creator documents her entire design process after receiving a social media comment from the Toronto Maple Leafs. She shows her initial sketches and concepts on a tablet, moves to creating digital mockups on her computer, discusses the emotional struggle and a mental breakdown she experienced during the project, and ultimately reveals her pride in the final designs, concluding with a call-to-action to follow for the full reveal.
Creator: @kweinbydesign on Instagram
Transcript
The maple leaves want me to design merch for them. So I got to work. I ended up creating over 60 drawings and concepts, most of which I end up scrapping in the end because this is only the first part. I then bring it onto my computer, and I try to make sense of my ideas, reworking them over and over and over again, tweaking them to no end until I end up with a few that I actually like, which I then push further making sometimes 10 versions of one idea. And to be honest, I had a mental breakdown
Topics: Graphic Design, Clothing Design, Sports, Branding
2,099,699 views