Creator explains mid-tier business decline from @the.ryanexperience
The creator presents a thesis that mid-tier hospitality is dying due to economic bifurcation. He supports this claim with data from news articles, explaining that the wealthy are spending more on luxury while the middle class either trades down or saves for high-end experiences, leaving no room for mediocre, overpriced options. He concludes by advising brands to choose a lane: either low-cost and efficient or unique and premium.
Creator: @the.ryanexperience on Instagram
Transcript
In three years, half the bars, restaurants, and hotels you know won't exist. Let me explain why. It's not because of a downturn. It's because of the bifurcation. The top 10% of earners now drive over 50% of consumer spending. Luxury is booming. $200 dinners are packed, but mid tier brands are in the death zone. Since 2020, prices have risen upwards of 30%, but the experience has stayed the same or got worse. So consumers are left wondering, why am I paying $50 for this? The middle class is eithe
Topics: Business, Restaurant, Brand Strategy
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