Defines luxury vs designer brands from @orenmeetsworld
The creator addresses the common question of how to start a luxury brand by first reframing it as how to charge a high price point. He then breaks down the concept of luxury, explaining it's a combination of superior craft and desirability built over time, using historical examples like Hermès. He differentiates true luxury brands from designer brands, which focus on the quality and desirability of the design itself, before concluding that achieving luxury status requires building a brand with significant impact and desirability.
Creator: @orenmeetsworld on TikTok
Transcript
Got all these questions about how do you start a luxury rank. I think people are confused as to what luxury actually is, so we're gonna break it down. What people are really asking is, how do I start a brand where I can charge a high price point for my items? And the answer that they don't wanna hear, the answer I I most commonly good, is that it's a combination of craft and desirability over time. So worst, people don't generally wanna hear the craft answer. But if you look at all these, like,
Topics: Brand Strategy, Business, Fashion/Apparel, Craftsmanship
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