Deep dive on historical branding from @anushcache
The creator explains the history of branding in 19th and 20th century India, focusing on textile labels from the British colonial era. She details how Britain processed and sold cotton back to India, leading to the use of these labels, and showcases a collection from the Map Museum, analyzing how the artwork reflected cultural tastes, gender roles, and eventually, the rise of Indian nationalism. The video concludes with a recommendation to visit the museum's exhibit and a shoutout to its curator.
Creator: @anushcache on Instagram
Transcript
What did brands in India look like in the nineteenth and twentieth century? Now you know this was the time of British colonization, and at the time, cotton and cloth was a huge commodity. The way that we buy ready made clothes now just didn't exist at the time, so people would buy yardages of cloth to then get stitched into whatever they wanted. And so after industrialization, what Britain was doing is taking cotton from its colonies like America and India, taking it back to their mills in Brita
Topics: History, Art, Branding, Textiles
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