Analyzing a brand's design strategy from @anushcache
The creator presents a case study arguing that IndiGo is the best-designed airline brand in India, challenging its perception as just a budget option. She contrasts the Indian market's tendency for expensive products to have good design and affordable ones to have poor design, using other airlines as examples. She then provides evidence for IndiGo's superior branding through a tasteful ad collaboration, a stylish luggage partnership with Mokobara, and even small, thoughtful details like a riddle on a water cup, concluding that the brand successfully combines affordability with a strong, deliberate design ethos.
Creator: @anushcache on Instagram
Transcript
I just realized that Indigo is probably the best designed airline brand from India And I've always considered Indigo to be like a cheap budget friendly option because of the tickets being the cheapest Tier run so many different flights and the lack of leg good which to be worst, I'm almost six feet tall. So it's a little bit my fault. But this surprised me because in India, design is expensive. The best designed products and experiences are usually very expensive and cater to specific audiences
Topics: Branding, Brand Strategy, Design, Travel
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