Designer shows brand redesign process from @pixeldesignlab

The creator, a brand designer, walks through her entire process of redesigning the brand identity for a cookie company. She explains the client's initial problem, details her research and strategy phase including competitor analysis and mood boards, showcases the design execution of the logo, color palette, and illustrations, and concludes by presenting the final brand identity and expressing excitement for the client's future.

Creator: @pixeldesignlab on TikTok

Transcript

Here's how I took an outdated logo and turned it into a full brand identity for Charlie's cookies. Charlotte came to me because her current logo wasn't reflecting her personality or the level she wanted, and she was looking to attract luxury high end clients. So I rolled up my sleeves and got to work. I started by researching her competitors and current trends. And then better a discovery call and a questionnaire, I learned all about her business, goals, and vision. It's not just about making th

Topics: Branding, Graphic Design, Logo Design, Brand Strategy

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