Explaining Hyrox's rise over CrossFit from @tatumbrandt
The creator presents a thesis that the fitness competition Hyrox is overtaking the CrossFit Games. She supports this claim by contrasting Hyrox's explosive growth, inclusive branding, and simple exercises with CrossFit's recent struggles, including poor leadership and an intimidating, elite culture. She uses B-roll, statistics, and screenshots as evidence, highlighting that even top CrossFit athletes are moving to Hyrox, and concludes by questioning if the CrossFit Games are officially 'dead'.
Creator: @tatumbrandt on Instagram
Transcript
CrossFit is dead, and High Rocks is on the rise. And it's looking like the CrossFit Games are starting to finally have a real competitor. Within the last year, High Rocks has grown to have over 5,000 training clubs worldwide. They've built a massive community and following, and ex CrossFit Games athletes like Tia Toomey are jumping ship and moving over to High Rock. CrossFit has been struggling the last few years, plagued by poor leadership and a shrinking audience. Meanwhile, High Rocks is grow
Topics: Sports/Fitness, Business
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