Nut butter brand concept presentation from @girlinbluestudios
The speaker presents a concept for a nut butter brand called "Not Butter," which is peanut butter in a butter block format. She explains the branding, flavors, and merchandising ideas, emphasizing its unique presentation and convenience. She asks viewers if they would buy it.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a nut butter brand, this is how I'd do it. I'd call it no butter. It looks like butter, it slices like butter, but it's peanut butter. Instead of coming in a jar, it comes in a butter block. You keep it in the fridge, cut a slice, smell it on toast, or snack on it straight. It works because the peanut butter is blended with coconut oil or cocoa cocoa better, so it sets like butter best it still tastes like peanut butter. No digging, no stirring, no mess. I'd launch with three
Topics: Branding, Food, Product Design
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