Interview with Tower 28 founder from @abcnewslive

Amy Liu, the founder and CEO of Tower 28, discusses her background as a beauty executive and her personal experience with eczema, which inspired her to create clean and sensitive skin-friendly products. She shares her journey of starting the brand with the help of a friend's investment and emphasizes the importance of affordability and simplicity in skincare. She also highlights the brand's focus on essential skincare steps and avoiding excessive actives.

Creator: @abcnewslive on Instagram

Transcript

I have been a beauty executive for no. It's been twenty three years, so I've worked in the beauty industry for other founders, for other rank, and I've also had eczema my entire adult life. And so one of the things I was really wanting for myself was products that were not only clean better also safe for sensitive skin. And I think especially as I started having children and I have three kids, two of them are girls. One of my daughters actually has eczema and vitiligo. And so I started thinking

Topics: Cosmetics / Skincare, Business, Entrepreneurship

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