Designing NFL merch, getting hired from @kweinbydesign

The creator designs merch for the Philadelphia Eagles, showing the design process from initial sketches to final apparel designs. She emphasizes creating diverse apparel for game day and everyday fashion, using vintage logos and team colors. She encourages viewers to follow for the reveal of the finished designs and to suggest the next team.

Creator: @kweinbydesign on Instagram

Video format

Vlog

Video outline

  1. State design goal
  2. Show design process
  3. Tease final reveal

Hook overview

States the goal of designing merch for every NFL team until hired.

Title hook

DESIGNING MERCH FOR EVERY NFL TEAM UNTILL I GET HIRED

Verbal hook

I'm designing merch for every NFL team until one of them hires me.

Visual hook

Close-up of the creator speaking directly to the camera with a microphone.

Hook strategies

  1. credibility
  2. curiosity-open-loops

Payoff

Teases the final reveal and encourages viewers to follow for updates.

Narrative framework

Design Process Teaser

Narrative framework logic

A designer creates merchandise for NFL teams and teases the process for the Philadelphia Eagles.

Narrative framework breakdown

  • frameworkName: Design Process Teaser
  • frameworkType: Standard Narrative
  • coreLogic: A designer creates merchandise for NFL teams and teases the process for the Philadelphia Eagles.
  • confidence: 90
  • pendingStatus: created

Topics: Fashion, Football, Design

Concepts: Behind The Scenes, Q&A Response

Formats: Vlog

Elements: Text Overlay, Follow / Subscribe CTA

Account types: Personal Brand

Transcript excerpt

I'm designing merch for every NFL team until one of them hires me. You guys showed up in the comment section. Today, I'm making designs for the Eagles. Something I don't always show is all of the scrap sketches and iterations that go into my final designs. I ended up going crazy with these designs because I know how popular the Eagles are and I had to show up with my best effort for all of the fans out there. I did a mix of more simple designs along with crazy and abstract ideas. I really wanted to create a diverse array of apparel, from hoodies to more everyday jackets and polos, creating pieces that would work not only for game day better also as a fashion statement in your day to day life. I love playing around with the vintage logo, as well as the Kelly in midnight green colors, and ended up creating some of my favorite designs I think I've ever made. I'm still working on finishing these designs no hit follow so you don't miss the reveal and as always better me know what team you want to see next.

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