Fixing Pringles overly minimal logo design from @thebrandonshepherd

The creator redesigns the Pringles logo to address its minimal style by illustrating a full body for the mascot, adding detailed shading, and creating 3D typography. He uses reference images like a ringmaster and the Monopoly man to transform the character into a showman, explaining his design choices and techniques throughout the process.

Creator: @thebrandonshepherd on Instagram

Transcript

Gonna redesign Pringles to fix its overly minimal style. Now Pringles did used to look cool, but now it's basically just an egg with a mustache. To fix that, I'm gonna break apart the new logo, so we can give our boy here a body. The L logo always did remind me of kinda like a circus ringleader, so I'm gonna use this cool cat as a reference for an illustration I'm gonna do later. Let's just change this whip into a cane and borrow an arm from the Monopoly Rank, which happens to be better Pringle'

Topics: Graphic Design, Branding, Design, Art

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