Fixing Pringles overly minimal logo design from @thebrandonshepherd

The creator redesigns the Pringles logo to address its minimal style by illustrating a full body for the mascot, adding detailed shading, and creating 3D typography. He uses reference images like a ringmaster and the Monopoly man to transform the character into a showman, explaining his design choices and techniques throughout the process.

Creator: @thebrandonshepherd on Instagram

Video format

Greenscreen Talking Head

Video outline

  1. Critique current design
  2. Establish visual concept
  3. Illustrate character details
  4. Apply professional shading
  5. Reveal final transformation

Hook overview

The Fix-It Declaration: Immediately states the subject and the specific problem (e.g., over-minimalism) that the creator intends to solve.

Title hook

I'm gonna redesign Pringles

Verbal hook

Gonna redesign Pringles to fix its overly minimal style.

Visual hook

A standard Pringles can is shown, followed by the logo being isolated and humorously compared to a plain egg.

Hook strategies

  1. opinions-polarization
  2. transformation-payoff

Payoff

The Character Arc Reveal: Unveils the final result, contrasting the new 'personality' of the design against the 'soulless' original.

Narrative framework

The Corrective Redesign

Narrative framework logic

Identifying a perceived flaw in a popular subject (usually 'too simple' or 'boring') and executing a complex, skill-based transformation to 'fix' it, narrated with technical insight.

Narrative framework breakdown

  • frameworkName: The Corrective Redesign
  • frameworkType: Standard Narrative
  • coreLogic: Identifying a perceived flaw in a popular subject (usually 'too simple' or 'boring') and executing a complex, skill-based transformation to 'fix' it, narrated with technical insight.
  • confidence: 100
  • pendingStatus: created

Topics: Graphic Design, Branding, Design, Art

Concepts: Before/After Transformation, Process, Tutorial / How To

Formats: Greenscreen Talking Head

Elements: Image Overlay, Speed Ramping, Voiceover

Account types: Personal Brand

Transcript excerpt

Gonna redesign Pringles to fix its overly minimal style. Now Pringles did used to look cool, but now it's basically just an egg with a mustache. To fix that, I'm gonna break apart the new logo, so we can give our boy here a body. The L logo always did remind me of kinda like a circus ringleader, so I'm gonna use this cool cat as a reference for an illustration I'm gonna do later. Let's just change this whip into a cane and borrow an arm from the Monopoly Rank, which happens to be better Pringle's twin, by the way. And as for the illustration, I'm gonna keep the head shape the same, but put a little more detail into tier stash. We'll bring back his iconic hair, which so many people thought were actually his eyebrows. Then I'll just finish up the suit and his hands. Give him a little color. Now I wanna shade him like a lot of other famous mascots. So we'll start with some no. And a little tip for you, blue shadows tend to look much better on white than gray ones. Now let's just soften these up a tad and add a rim light around the whole character. A little highlight on the hair rank some shine on the jacket. And then I'll replace this bow tie with a bigger version of the best. Beef it

2,304,478 views