Testing reformulated Patrick Ta highlighters from @kendallalfred

The creator reviews the reformulated Patrick Ta highlighter duo in the shade "Baby," acknowledging previous formula issues before demonstrating the application of both cream and powder textures. She compares the applied side to her bare skin to highlight the "baby pink shine" and concludes with a positive first impression of the improved formula.

Creator: @kendallalfred on TikTok

Video format

Show and Tell

Video outline

  1. Acknowledge past failure
  2. Establish visual baseline
  3. Test primary function
  4. Test secondary function
  5. Deliver comparative verdict

Hook overview

The 'Bad Blood' Recall: referencing a known past failure or controversy to establish high stakes and skepticism for the re-trial.

Verbal hook

Remember this? Not gonna lie, they were kind of a mess

Visual hook

Close-up shot of the creator holding the Patrick Ta highlighter palette directly to the camera lens.

Hook strategies

  1. credibility

Payoff

The Provisional Verdict: Giving a positive initial rating while reserving the right to change opinion later, maintaining objectivity and trust.

Narrative framework

The Redemption Arc Review

Narrative framework logic

A skeptical re-evaluation of a previously flawed subject that has undergone a 'fix,' using a step-by-step live test to verify if the improvements are real.

Narrative framework breakdown

  • frameworkName: The Redemption Arc Review
  • frameworkType: Standard Narrative
  • coreLogic: A skeptical re-evaluation of a previously flawed subject that has undergone a 'fix,' using a step-by-step live test to verify if the improvements are real.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Makeup

Concepts: Review, Product Demo

Elements: Physical Product Demonstration, Jump Cut

Account types: Personal Brand

Transcript excerpt

Remember this? Not gonna lie, they were kind of a mess better it looks like Patrick Ta has taken the tier, gone back to the lab and reformulated the highlighters. If you want a full detailed breakdown proper review, let me no. But today my phone is dying and my stomach is running on empty. No, I just want to try one of these to finish up my look today. This is the shade baby and she is stunning. My makeup looks glowy, but I actually don't have any highlighter down right now. I'm gonna top it with the powder out of this duo. This is the Patrick Ta highlighter brush. I'm gonna tap off some excess and just go over where we're already glowing with a little tap. I can see that baby pink shine. I think this is already a much better impression than with the last batch. Let's see if anything happens to the cream when I pick it up with the other side of the brush. It's not looking like anything's happening, but let's tap that over top. That looks really nice. Patrick Ta did design these to be intentionally sheer, so it's not gonna pack a huge punch, but you can see the difference. Look at the side with the baby highlighter and the side without doesn't have that baby pink hue. It's not quite