Founder explains brand name meaning from @sheenazadeh

Name: Founder explains brand name meaning from @sheenazadeh
Uploaded: 2025-09-19T19:10:03.000Z
Duration: 79 s
Channel: sheenazadeh
Description: Sheena Zadeh answers a common question about the origin of the name 'Kosas,' explaining its roots in the Sanskrit concept of 'Koshas' or layers of the self. She transitions this etymology into a broader brand manifesto, contrasting her philosophy of makeup as self-expression against the corrective beauty standards of the 80s and 90s.

Sheena Zadeh answers a common question about the origin of the name 'Kosas,' explaining its roots in the Sanskrit concept of 'Koshas' or layers of the self. She transitions this etymology into a broader brand manifesto, contrasting her philosophy of makeup as self-expression against the corrective beauty standards of the 80s and 90s.

Creator: @sheenazadeh on TikTok

Transcript

One of the questions that I get asked the most as the founder of Kosas is what does the word Kosas mean? Kosas is based on the Sanskrit word Kosas, and Kosas is a philosophy of the layers of the self. So the self is like an onion. There's five layers to the self. And at the very center of the onion, there's the essence, the capital s self, like your truest self. And in this philosophy, the way that you look on the outside is an emanation of who you truly are on the inside. What I love about make

Topics: Beauty, Entrepreneurship, Business

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