Starting a rave lollipop brand journey from @thesunkenblimp
The creator sits in front of a screen to narrate the origin story of his new lollipop brand, Buss, designed for rave culture. He shares a personal anecdote about using lollipops to navigate a crowded club, introduces his design team, showcases the geometric product molds and branding process, and invites viewers to follow the building journey.
Creator: @thesunkenblimp on Instagram
Transcript
In the process of starting a lollipop brand because I went to a boiler room here in Miami and I got there super late. I was really far away from the DJ set and I really wanted to get to the DJ best, so I had a pocket full of lollipops and no shame. So I started asking people, hey, if If I give you this lollipop, would you let me go in front of you? And it worked. I got all the way tier, and I realized, oh my god. People at raves really like lollipops. But most candy and lollipops are made and ta
Topics: Entrepreneurship, Branding, Design, Food
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