# VideoDatabase.org > A curated reference library with tens of thousands of analyzed short-form videos from Instagram and TikTok, built for video creators and marketers. Videos are studied, tagged, and broken down using a proprietary multi-layer taxonomy so you can stop guessing what works. ## Core Pages - [Homepage](https://videodatabase.org): Browse the curated video database - [About](https://videodatabase.org/about): Our methodology and taxonomy system - [Formats](https://videodatabase.org/formats): Production structures such as talking-head, greenscreen, vlog, yap, one-shot, and clip - [Concepts](https://videodatabase.org/concepts): Creative approaches such as day-in-the-life, tutorial, review, and hot-take - [Topics](https://videodatabase.org/topics): Content topics spanning fitness, fashion, food, technology, business, and more - [Elements](https://videodatabase.org/elements): Production techniques and visual elements - [Account Types](https://videodatabase.org/account-types): Creator and brand categories such as Personal Brand, Brand, Curator, Media, Expert, and Local Business - [Archetypes](https://videodatabase.org/archetypes): Content strategy archetypes such as The Yapper, The Entertainer, The True Expert, and The Showoff - [Creators](https://videodatabase.org/creators): Monitored creators with account type and archetype classification - [Hooks](https://videodatabase.org/hooks): Hook analysis — the first 3 seconds of every video, broken into types and strategies - [Hook Types](https://videodatabase.org/hook-types): 3 hook delivery channels (Title Hook, Verbal Hook, Visual Hook) - [Hook Strategies](https://videodatabase.org/hook-strategies): 7 psychological hook patterns (Identity & Specificity, Opinions & Polarization, Transformation & Payoff, etc.) - [Updates](https://videodatabase.org/updates): Daily and weekly content analysis updates ## What We Offer - Curated database with tens of thousands of analyzed short-form videos - Multi-layer taxonomy: Format × Concept × Element × Hook Strategy - Monitored creators across Instagram and TikTok - Hook analysis: every video's first 3 seconds classified by type and strategy - Account type and archetype classification for every creator - Search and filter by topic, format, concept, creator, platform - Video performance metrics (views, likes, comments) - AI-powered video analysis and pattern recognition - Creator profiles with cross-platform presence - Hook templates and fill-in-the-blank frameworks ## Use Cases - Video creators seeking proven formats and inspiration - Social media marketers analyzing successful content patterns - Content strategists studying hook and engagement trends - Agencies researching competitor content strategies - Brands identifying high-performing video approaches ## Taxonomy System - **Format**: The structural and visual construction of a video (e.g., talking-head, greenscreen, vlog, yap, skit, street-interview, one-shot) - **Concept**: The content strategy or narrative approach (e.g., day-in-the-life, tutorial, hot-take, origin-story, product-demo) - **Element**: Individual production techniques that augment the base format (e.g., text overlays, transitions, sound effects) - **Hook Type**: How the hook is delivered — Title (on-screen text), Verbal (spoken words), or Visual (what viewers see) - **Hook Strategy**: The psychological pattern that makes a hook compelling — 7 strategies including Identity & Specificity, Opinions & Polarization, Curiosity & Open Loops, Transformation & Payoff, Secrets & Shortcuts, Relatability & Contrast, and Credibility - **Account Type**: The business model category of a creator (Personal Brand, Brand, Curator, Media, Expert, Local Business) - **Archetype**: The content strategy personality of a creator (The Yapper, The Entertainer, The True Expert, The Showoff, The Insider, The Journeyman, The Becoming, The Artist, The Educator, The Curator, The Connector) ## Founding Team - Colin Landforce — Founder, creative director - Alex Garcia — Co-founder, growth strategy - Oren Schauble — Co-founder, brand strategy