Browse by format.

Every video has a shape: a structure that determines how it is shot, edited, and experienced. We catalog formats so you can find what works for the way you create.

Formats sit alongside two other classification layers in the Video Database taxonomy. A topic is the subject matter, what the video is literally about. A concept captures the creative strategy, the angle or content play behind the piece. The format is purely about production: how the video is shot, edited, and structured regardless of subject or strategy.

This distinction matters because two creators in completely different industries can use the same format to very different effect. A talking head works for fitness coaches and financial advisors alike; a vlog works for travel creators and day-in-the-life content across dozens of verticals.

Each format page includes the highest-performing examples from TikTok and Instagram Reels, the most popular creators using that production style, trending hooks within the format, and filters to sort by topic, concept, and engagement metrics.