The Everyday Identity Archetype
Lifestyle Archetype
Who Is It For
Brands using content to promote a certain type of lifestyle targeting a very specific type of individual, not to promote a product directly. The product integrates into the lifestyle the content defines. Works when your product maps to a daily routine, identity, or set of values your audience already aspires to.
What To Make
Ingredient and origin stories, editorial imagery, campaign rollouts. Content that creates a lifestyle identity people want to associate with. The only way for customers to show that identity is by using your product.
192 accounts match this archetype.